I'm a lawyer, and in 2000, I was working in the legal translation department of major Canadian law firm. In 2003, when I saw the growing demand for legal translation, I figured it was time for me to reap all the benefits, so I asked Erland to build me a Web site.
Not only did he build me a Web site, he built a clean one that could easily be found by anyone looking for my service, with the proper keywords, the right keyword density, and good content. He also told me about joining key players in the translation field, which I did.
Sometimes, I have to outsource, in whole or in part, some of my contracts. Needless to say that if you have a product or service that's in demand, Erland knows how to make your website visible (i.e. get ahead of your competition, because in my case, worldwide, there are thousands of translators out there offering the same service as mine and at a much cheaper price).
I'm afraid that if I followed his advice on other ways to get more business, I wouldn't have time to breathe!
I recommend you listen carefully to what he has to say, apply it and you will get the business you wish for, so be prepared to deliver!
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